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RCS Update: SWE Rebranding // Feedback Requested!

Hello from Brooke, your current Region G collegiate senator! WE WANT TO HEAR FROM YOU!!!  SWE is rebranding, but not without our vote!  Here is a summary of what the changes are, please let us know if you have questions, concerns, comments, or are very excited about any of it! There are two parts to the SWE rebranding.  First part is the brand position statement.  SWE conducted a survey and found that members and non-members did not perceive SWE as a modern, global organization keeping pace with changes in the engineering industry and that SWE is not valuable for professional engineers.  To change this, SWE will be updating their position statement to the following:

“The Society of Women Engineers (SWE) is the world’s largest advocate and catalyst for change for women in engineering and technology. To ensure SWE members reach their full potential as engineers and leaders, the Society offers unique opportunities to network, provides professional development and shapes public policy. SWE champions the value of diversity and inspires girls to become engineers in order to expand the engineering profession’s ability to improve the quality of life for billions of people worldwide.”

This part of the rebranding is not up for vote and will be implemented, BUT, SWE is looking for feedback to make sure they did not miss anything big.  SWE will have an implementation plan to prepare sections for anything they need to do for this part of the rebranding. The second part of the rebranding IS up for vote.  This part is the brand identity, also known as the logo.  SWE wants to keep the “Aspire. Advance. Achieve.” tagline. They also want to keep the SWE acronym.  The new logo creates an identity that is progressive, modern and global.  It will also help develop official Region, Section and International Affiliate logo versions so that all sections are consistent.  

-CURRENT- logo:

SWELogo-big  SWELogo-small

Issues with the old logo: not progressive, colors are hard to reproduce, and when the logo is small on name tags it is hard to read.  

-PROPOSED- logo:

SWELogo-proposed-full  SWELogo-proposed-regiong

Advantages: colors are easy to reproduce and show power, logo is progressive, logo is more adaptive to sections, logo can be made very small and still be understood, logo can be made all white or all black.

NEXT STEPS: Senators will be voting on the logo in April.  This is an ALL OR NOTHING vote, the logo cannot be tweaked for this vote.  Therefore, please let us know what questions, comments, and concerns are so that we can make sure everything has been thought through!

Please send feedback to Brooke @ Brooke.Sroczynski@gmail.com, Jamie Tylicki @ jamie.tylicki1@gmail.com and Kathryn Kukla @ kathryn.kukla@gmail.com

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5 thoughts on “RCS Update: SWE Rebranding // Feedback Requested!

  1. Please explain – Why are Senators not voting on new the mission statement? Instead it is being implemented without a vote.
    Region G had some discussion on it…

    I think it is all about the “Society” well, who is that? it is us, the members, but there is not mention of members. Here are some of my suggestions (in parentheses):

    The Society of Women Engineers (SWE) is the world’s largest advocate and catalyst for change for women in engineering and technology. To ensure SWE members reach their full potential as engineers and leaders, the Society offers unique opportunities to network, provides professional development and shapes public policy. (SWE) champions the value of diversity.(period) SWE inspires girls to become engineers.(period) (SWE members advance) the engineering profession’s ability to improve the quality of life for billions of people worldwide.”

    • Senators are not voting on the mission statement because the BOD were heavily involved with this process as well as a special sub committee. We are able to change the mission statement as it should continuously evolve with the society. They are wanting feedback about the mission statement though especially big items they might be missing.
      We will give them your feedback!
      Thank you!!
      -Brooke

  2. Region G had some discussion on the new logo…
    I think the “e” should be capital E, it could be an E with rounded corners, to make it similar to the S and the W.
    our acronym is SWE, not swe.

    • Thank you for the feedback! Any feedback we received during conference has been sent to the speaker of the senate and they are compiling all feedback from all the regions to send back out to the Senators so that we can make an educated decision!

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