Hello from Brooke, your current Region G collegiate senator! WE WANT TO HEAR FROM YOU!!! SWE is rebranding, but not without our vote! Here is a summary of what the changes are, please let us know if you have questions, concerns, comments, or are very excited about any of it! There are two parts to the SWE rebranding. First part is the brand position statement. SWE conducted a survey and found that members and non-members did not perceive SWE as a modern, global organization keeping pace with changes in the engineering industry and that SWE is not valuable for professional engineers. To change this, SWE will be updating their position statement to the following:
“The Society of Women Engineers (SWE) is the world’s largest advocate and catalyst for change for women in engineering and technology. To ensure SWE members reach their full potential as engineers and leaders, the Society offers unique opportunities to network, provides professional development and shapes public policy. SWE champions the value of diversity and inspires girls to become engineers in order to expand the engineering profession’s ability to improve the quality of life for billions of people worldwide.”
This part of the rebranding is not up for vote and will be implemented, BUT, SWE is looking for feedback to make sure they did not miss anything big. SWE will have an implementation plan to prepare sections for anything they need to do for this part of the rebranding. The second part of the rebranding IS up for vote. This part is the brand identity, also known as the logo. SWE wants to keep the “Aspire. Advance. Achieve.” tagline. They also want to keep the SWE acronym. The new logo creates an identity that is progressive, modern and global. It will also help develop official Region, Section and International Affiliate logo versions so that all sections are consistent.
Issues with the old logo: not progressive, colors are hard to reproduce, and when the logo is small on name tags it is hard to read.
Advantages: colors are easy to reproduce and show power, logo is progressive, logo is more adaptive to sections, logo can be made very small and still be understood, logo can be made all white or all black.
NEXT STEPS: Senators will be voting on the logo in April. This is an ALL OR NOTHING vote, the logo cannot be tweaked for this vote. Therefore, please let us know what questions, comments, and concerns are so that we can make sure everything has been thought through!